In collaboration with Payame Noor University and Iranian Society of Instrumentation and Control Engineers
Application of Fuzzy Logic for Advertising Marketing Campaigns

Abbas Bashiri; Seyed Mehdi ‎Mirhosseini-Alizamini; Mohammad Mehdi Nasrabadi

Volume 5, Issue 2 , July 2020, , Pages 25-37

https://doi.org/10.30473/coam.2021.58392.1160

Abstract
  Evaluation of advertising marketing campaigns is a very important and complex task‎, ‎so far no comprehensive model has been presented in this regard‎. ‎The present study aims to provide a decision framework for evaluating marketing campaigns‎. ‎This article collects real-world ...  Read More