Payame Noor University (PNU) Control and Optimization in Applied Mathematics 2383-3130 11 2 2026 05 21 A Consumer-Centric Optimization Framework for Reverse Supply Chains Integrating FMEA and Deep Learning 121 152 12620 10.30473/coam.2026.76472.1359 EN Niousha Zeidyahyaee Department of Industrial and Information Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Sajjad Shokouhyar Department of Industrial and Information Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Alireza Motameni Department of Industrial and Information Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran Journal Article 2025 11 12 This study develops a mathematically informed optimization framework for decision-making in reverse supply chain management, with an application to Apple’s MacBook product line. The proposed framework integrates Failure Mode and Effects Analysis (FMEA) with deep learning, based sentiment analysis in a multi-stage structure designed to quantify risk factors and predict consumer-driven outcomes. The dataset consists of 91 days of Twitter user feedback on Apple notebooks, processed using supervised learning algorithms to extract sentiment scores and thematic indicators of product performance. The analysis identifies “power and battery” and “storage” as the most critical components contributing to user dissatisfaction and elevated risk severity. These data-driven insights are incorporated into an optimization model that supports decisions on product recycling, refurbishment, and reuse. The hybrid framework enhances decision stability and accuracy compared with conventional reverse logistics models, while improving operational efficiency and environmental performance. The results demonstrate the model’s suitability as a scalable, machine-learning-supported optimization tool for reverse supply chain systems. https://mathco.journals.pnu.ac.ir/article_12620_2b6b64f4c234c906db7ef4b10eb48a03.pdf