[1] Abdoli M., Sheykhesmaeli S. 2015. “Identification of factors influencing the evaluation of marketing channels”, Second National Conference on Marketing Research, Tehran. (in Persian).
[2] Achrol R. S., Etzel M. J. 2003. “The structure of reseller goals and performance in marketing channels”, Journal of the Academy of Marketing Science, 31 (2), 146-163.
[3] Agatz N. A., Fleischmann M., van Nunen J. A. 2008. “E-fulfillment and multi-channel distribution-A review”, European Journal of Operational Research, 187 (2), 339-356.
[4] Alptekinoglu A., Tang C. S. 2005. “A model for analyzing multi-channel distribution systems”, European Journal of Operational Research, 163 (3), 802-824.
[6] Chen G. Q., Wei Q. 2002. “Fuzzy association rules and the extended mining algorithms”, Information Sciences, 147, 201-228.
[7] Chiv R., Nie F., Wu S., Tum S. 2020. “Analysis of Factors Influencing Marketing Channel Choices by Smallholder Farmers: A Case Study of Paddy Product in Wet and Dry Season of Prey Veng Province, Cambodia”, Journal of Sustainable Development, 147, 201-228.
[8] Dashore P., Kumar-Jain S. 2009. “Fuzzy Rule Based System and Metagraph for Risk Management in Electronic Banking Activities”, International Journal of Engineering and Technology, 1 (1), 1793-8236.
[9] Dehghandar M., Khaloozadeh H., Soltanian F., Keshavarz M. 2016. “Application of Fuzzy Logic to determine the retentive causes of pulse body the pulse parameters”, Iranian Traditional Medicine, Journal of Multidisciplinary Engineering Science and Technology, 3 (2), 3881-3884.
[10] Dehghandar M., Pabasteh M., Heydari R. 2021. “Diagnosis of COVID-19 disease by fuzzy expert system designed based on input-output”, Journal of Control, 14 (5), 71-78. (in Persian).
[11] Deshmukh A., Lakshminarayana T. 1998. “A rule-based fuzzy reasoning system for assessing the risk of management fraud”, International Journal of Intelligent Systems in Accounting, Finance & Management, 4, 231-41.
[12] Ebrahimnejad A., Jafarnejad Ghomi S., Mirhosseini-Alizamini S. M. 2018. “A revisit of numerical approach for solving linear fractional programming problem in a fuzzy environment”, Applied Mathematical Modelling, 57, 459-473.
[13] Ebrahimnejad A., Jafarnejad Ghomi S., Mirhosseini-Alizamini S. M. 2017. “A new approach for solving fully fuzzy linear fractional programming problems”, 4th International Conference on Knowledge-Based Engineering and Innovation (KBEI-2017), 1-4.
[14] Ghen G. Q. 1998. “Fuzzy Logic in Data Modelling: Semantics, Constraints and Database Design”, Kluwer Academic Publishers, Boston.
[15] Guo S., Zhao H. 2017. “Fuzzy best-worst multi-criteria decision-making method and its
applications”, Knowledge-Based systems, 121, 23-31.
[16] Jarvinen J., Karjaluoto H. 2015. “The use of Web analytics for digital marketing performance measurement”, Industrial Marketing Management, 50, 117-127.
[17] Kamarzarrin M., Eghbal N. 2021. “Modeling of self-assessment system of COVID-19 disease diagnosis using Type-2 Sugeno fuzzy inference system”, Journal of Control, 14 (5), 49-57. (in Persian)
[18] khan N., Khan F. 2013. “Fuzzy Based Decision Making for Promotional Marketing Campaigns”, International Journal of Fuzzy Logic Systems (IJFLS), 3 (1), 65-77.
[19] Kyaw N. N., Ahn S., Lee S. H. 2018. “Analysis of the Factors Influencing Market Participation among Smallholder Rice Farmers in Magway Region, Central Dry Zone of Myanmar”, Sustainability, 10, 4441.
https://doi.org/10.3390/su10124441
[20] Lewis R. A., Reiley D. H. 2013. “Down-to-the-minute effects of super bowl advertising on online search behavior”, Proceedings of the 14th ACM Conference on Electronic Commerce, Philadelphia, PA, Array, 639-656.
https://doi.org/10.1145/2492002.2482600.
[21] Meng F., Chen X. 2019. “A robust additive consistency-based method for decision making
with triangular fuzzy reciprocal preference relations”, Fuzzy Optimization and Decision Making, 17 (1), 49-73.
[22] Nasrollahi M., Fathi M. R., Faghih A. 2018.“Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods”, Journal of Business Management, 10 (3), 695-712. (in Persian)
[23] Saura J. R., Palos-Sanchez P., Cerda Suarez L. M. 2017.